GENESIS OF PASSAGE

Passage was born out of a deeply personal journey and a desire to fill a gap in the world of Christian-inspired apparel. Growing up, I, Jordan Cartwright, found the Bible to be an essential guide in my life—a source of wisdom that helped me navigate challenges and continually strive to become better. Yet, when I encountered other brands in this space, many seemed transactional rather than transformative, and they didn’t reflect the real, imperfect experiences of those striving to grow.

I realized that the world needed something different—a brand that didn’t shy away from imperfection but embraced it. A brand that recognized the struggles we all face while encouraging us to strive for excellence, not perfection. That’s how Passage came to life.

Our mission is simple: to provide a space for people who are real about their struggles but committed to growth. We want to remind people that it’s okay to be imperfect—as long as we’re committed to growing into the best version of ourselves.

Passage isn’t just a clothing brand; it’s a movement for those who are real about their journey. We don’t claim to have it all figured out, but we believe in the power of striving together.

This is the Genesis of Passage: a place where imperfection meets inspiration, and authenticity is the goal.